By Isabella Figueroa Nogueira
Award-winning journalist Susan Goldberg, the president and CEO of GBH and former editor-in-chief of National Geographic, returned to the MSU campus to speak with students, faculty and community members at the Neal Shine Ethics Lecture.

Susan Goldberg speaking on March 10th at MSU’s WKAR
Goldberg’s visit was part of the Knight Center for Environmental Journalism’s commemoration of the 30th anniversary of environmental journalism at MSU.
Her talk at the WKAR TV studio focused on the power of storytelling and the responsibility journalists have to deliver accurate, meaningful information to the public.
“There is nothing more important than telling accurate, important, timely stories that shine a light into dark corners so problems can be fixed,” Goldberg told the audience.
The annual lecture honors the legacy of Neal Shine, a former publisher and editor of the Detroit Free Press who championed ethical journalism and public service reporting.
Goldberg’s talk, “Storytelling that Matters,” centered on how journalists can better communicate complicated issues such as science and climate change. She outlined principles for effective storytelling, including finding ways to make audiences care, sparking curiosity and focusing on solutions instead of only highlighting problems. Continue reading


By Clara Lincolnhol


