By Ruth Thornton
Editor’s note: This is one in a series of stories coming out of a recent meeting of the Society of Environmental Journalists in Philadelphia.
PHILADELPHIA – One of the many challenges of environmental journalism is making the general public care about animals that are not cute or ecosystems that are obscure.
A recent session of this year’s Society of Environmental Journalists annual conference taught journalists how to do just that.
Four science journalists discussed how they framed stories about lesser-known species including pigeons, the American chestnut tree and ice worms that live in glaciers.